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product strategy

GrowthWise focuses on developing a compelling value proposition when launching new products/services.

We position the product, determine its key attributes (content and functionality), user ‘hooks’, terms of access/availability, and price.

In doing so, we consider:

the users’ options

● competition

● substitutes

what is required of users

● pricing

● access hurdles & terms

the acuteness of the users’ needs.

Our goal is to pinpoint the bundle of features that will ‘hook’ users and draw them to the target offering, reliably.

We work closely with our clients’ design and engineering teams through product launch.

about us

GrowthWise was started in Cambridge, MA in October 1995, to provide product strategy for internet-based information services.

Our first project was a dial-up consumer financial information service facing new, web-based competition.

We are a boutique firm priding ourselves on our independent thinking.

The name GrowthWise reflects our motto “No fixed costs, no overhead”, which we have held to since our start.

By applying the same bootstrapping advice to a web design start-up we were advising, they survived 2001 unscathed, while others went bust (e.g. Zefer burned through $50 million).

GrowthWise’s founder was educated at Harvard (BA) and Wharton (MBA, University of Pennsylvania), but thinks the biggest value in the advice we provide is solid common sense.